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The Hero Indian Super League （ISL） has been a transformative force in Indian football since its inception in 2014, bringing international attention to the sport. In the context of the year 2000, the term “2000 Kudi“ might evoke a sense of nostalgia or reference to popular culture, but in this article, we focus on local Indian products that have gained prominence alongside the league\“s growth. For instance, brands like Hero MotoCorp, a leading Indian two-wheeler manufacturer, have been key sponsors, highlighting the synergy between sports and local industries. Additionally, products such as traditional Indian snacks from companies like Haldiram\“s or apparel from brands like FabIndia have seen increased visibility through fan engagements and events. These local offerings not only support the economy but also enrich the cultural fabric of the ISL, making it a celebration of Indian talent and entrepreneurship. |
