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India is a vibrant country with a rich sporting culture, and ongoing sports events play a significant role in promoting local products and traditions. For instance, the Indian Premier League （IPL） cricket tournament not only showcases top athletic talent but also highlights indigenous products like traditional sports equipment made from local materials. Additionally, events such as the Pro Kabaddi League feature kabaddi, a sport deeply rooted in Indian heritage, and often partner with local brands to sell merchandise like jerseys and accessories crafted by Indian artisans. These events boost the visibility of homegrown items, from Ayurvedic health supplements to handcrafted sports gear, fostering economic growth and cultural pride. |
