In 2016, India participated in various international sports events while also showcasing its local products to the global audience. Indian athletes competed in the Rio Olympics, bringing attention to traditional Indian sports equipment and apparel.
Local Indian products like khadi sports clothing, cricket bats made from Kashmiri willow, and yoga mats gained international recognition during these events. Indian sports brands leveraged the platform to promote indigenous manufacturing techniques.
The international exposure helped Indian sports goods manufacturers connect with global markets, highlighting the quality and uniqueness of locally produced sporting equipment from different regions of India. |
