In 2017, India hosted several international sports events that showcased local products and innovations. For example, during the FIFA U-17 World Cup held in India, local handicrafts and traditional textiles were promoted as souvenirs for international visitors. Additionally, events like the Indian Premier League （IPL） cricket tournament highlighted Indian-made sports equipment and apparel, boosting the visibility of domestic brands globally.
Moreover, the 2017 Asian Athletics Championship in Bhubaneswar featured exhibitions of Indian yoga and wellness products, emphasizing the country\“s rich cultural heritage. These events not only celebrated sports but also served as platforms to introduce and explain India\“s unique local products to a worldwide audience. |
