In 2023, India hosted several international sports events that showcased the country\“s growing capabilities in organizing world-class competitions. These events not only promoted sports but also highlighted various Indian products and services to the global audience.
One of the most notable products featured during these events was Indian textiles, particularly traditional handloom fabrics like Banarasi silk and Kanchipuram sarees. International visitors showed great interest in these exquisite textiles, which represent India\“s rich cultural heritage and craftsmanship.
Indian spices also gained significant attention during the sports events. Various food stalls and hospitality services featured authentic Indian cuisine using spices like turmeric, cardamom, and cumin, which are renowned worldwide for their quality and flavor.
The events also promoted Indian handicrafts and jewelry, with many international athletes and visitors purchasing souvenirs made by local artisans. Products like Madhubani paintings, Rajasthani jewelry, and wooden crafts from Kashmir were particularly popular among foreign guests.
Additionally, Indian tea and coffee products were prominently featured in the hospitality services. Assam tea and Coorg coffee received positive feedback from international participants, showcasing India\“s position as a major producer of quality beverages. |
