San Francisco-based AI startup JustAI has raised more than USD 17 million in a Series A funding round led by Base10, with participation from Y Combinator and Peak XV Partners, as investor interest in enterprise AI infrastructure continues to grow.
The round also attracted strategic investments from executives at Anthropic, Chime, HubSpot, Eppo and Vapi. The company said the fresh capital will be deployed to expand its engineering team, strengthen go-to-market capabilities and enhance its agentic AI infrastructure.
Founded by Neha Mittal, JustAI develops AI software that enables businesses to automate marketing functions such as campaign planning, content creation, customer targeting and experimentation. The platform integrates strategy, creative, data and decision-making into a single AI-driven system aimed at reducing dependence on multiple marketing tools.
Expansion Plans
The company said it will also explore opportunities to expand its engineering presence in India while increasing its focus on ecommerce and business-to-business customers.
According to JustAI, its platform uses reinforcement learning to improve marketing decisions based on customer feedback and behavioural data. The company said it processed more than 600 AI-driven marketing decisions every month and helped customers generate over USD 100 million in revenue during the past year.
"The real opportunity with AI is not another dashboard or another automation layer. It is giving every great marketer the ability to operate with the leverage of an entire team," founder and chief executive officer Neha Mittal said.
The funding comes as enterprises increase investments in artificial intelligence despite challenges in deploying AI at scale. JustAI said the marketing technology ecosystem has grown to more than 15,000 products, creating fragmented workflows for businesses seeking to adopt AI.
The company believes demand is shifting towards platforms that consolidate marketing intelligence and automate decision-making rather than adding new standalone software. The trend has also been reflected in India, where investments in AI startups have accelerated alongside government initiatives under the IndiaAI Mission to support AI infrastructure, innovation and startup growth. |
