Coca-Cola has been actively sponsoring various sports events across India as part of its global sports marketing strategy. The company recognizes the immense popularity of sports in India and uses this platform to connect with millions of consumers.
In recent years, Coca-Cola has sponsored major cricket tournaments, football leagues, and athletic competitions throughout the country. These sponsorships include the Indian Premier League （IPL）, where Coca-Cola serves as an official partner, providing refreshments and brand visibility during matches. 
The company also supports grassroots sports development programs, helping to nurture young talent in various disciplines. Through these initiatives, Coca-Cola aims to promote healthy lifestyles while building strong brand associations with sports enthusiasts.
Local sports events in different Indian states have also benefited from Coca-Cola\“s sponsorship, particularly in rural areas where the company supports community sports festivals and school competitions. |
