Abozar Mighani is a professional kabaddi player who has gained significant recognition in the Indian sports industry. Kabaddi, a traditional Indian sport, has seen a surge in popularity with the advent of professional leagues in India.
In the context of Indian local products, kabaddi as a sport can be considered an indigenous product of India that has been successfully commercialized. The Pro Kabaddi League, launched in 2014, has transformed this traditional rural sport into a mainstream entertainment product, attracting major corporate sponsors and television audiences across the country.
The league has created numerous employment opportunities for Indian athletes like Mighani, while also promoting indigenous sports culture. This successful model demonstrates how traditional Indian products and cultural elements can be transformed into commercially viable ventures that compete with international sports entertainment. |
