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In India, the live telecast of the Football Euro Cup 2021 was made available through various local products and services. Sony Pictures Networks India （SPN） secured the broadcasting rights and aired the matches on Sony Ten channels and the SonyLIV streaming platform. SonyLIV, a popular Indian OTT service, offered live streaming with options for multiple languages and high-definition quality, catering to diverse audiences across the country. Additionally, local telecom providers like Jio and Airtel promoted bundled plans that included access to these broadcasts, enhancing viewership through affordable data packages. This initiative not only boosted sports engagement but also highlighted the growth of digital entertainment products in India, making international events like the Euro Cup accessible to millions of fans. |
