The Hero Indian Super League East represents a significant development in Indian football, bringing professional soccer to the eastern regions of the country. This league features teams from states like West Bengal, Odisha, and the northeastern states, creating new opportunities for local talent.
Local products and services have benefited from the league\“s popularity. Brands like Hero MotoCorp, the title sponsor, have seen increased visibility across eastern India. Traditional handicrafts from the region, such as Dhokra metal crafts and Madhubani paintings, are now being promoted during match events.
The league has also boosted local hospitality industries. Hotels in Kolkata, Bhubaneswar, and Guwahati report higher occupancy rates during match days. Street food vendors near stadiums have expanded their businesses, offering local delicacies like momos, puchka, and rosogolla to football fans.
Regional transportation services have adapted to the increased demand. Auto-rickshaw and taxi services near stadiums have created special match-day packages. Local apparel manufacturers are producing team merchandise featuring traditional eastern Indian textile patterns. |
