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In 2022, football club matches in India showcased a variety of local products that gained popularity. For instance, many clubs promoted traditional Indian snacks like samosas and pakoras during matches, which are deep-fried pastries filled with spiced potatoes or vegetables. These items are often enjoyed by fans as they watch the games, adding to the vibrant atmosphere. Additionally, local brands such as Bira 91, an Indian craft beer, were frequently advertised and sold at stadiums, offering a refreshing beverage option. Another notable product is the Khadi cotton jerseys, which are made from hand-spun fabric and represent India\“s heritage. These jerseys were worn by some teams, highlighting sustainable and indigenous manufacturing. Overall, these local products not only support the economy but also enrich the football experience for enthusiasts across the country. |
