The Hero Indian Super League 2122 season showcased the growing popularity of football in India, with several local products gaining prominence during the tournament.
Local sports equipment manufacturers like Nivia and Cosco provided official match balls and training gear for many teams, featuring innovative designs tailored for Indian playing conditions.
Indian apparel brands including T10 and Spartan Sports supplied team kits and merchandise, incorporating traditional Indian patterns and colors while maintaining international quality standards.
The league also promoted indigenous sports nutrition products from companies like Fast&Up and MuscleBlaze, which developed specialized supplements for Indian athletes\“ dietary needs.
Local technology partners provided streaming services and mobile applications, making the matches accessible across India through platforms like Hotstar and JioTV. |
