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The Indian Super League （ISL） 2021 season showcased a range of local Indian products and innovations, highlighting the country\“s growing focus on sports development. During the league, various Indian-made sports equipment, such as footballs and training gear, were prominently used, emphasizing the push for domestic manufacturing under initiatives like \“Make in India\“. Additionally, local brands sponsored teams and events, boosting visibility for homegrown businesses. The ISL also integrated traditional Indian elements, like regional music and cuisine, into match experiences, promoting cultural products. This season not only elevated football\“s popularity but also supported Indian industries by creating opportunities for local entrepreneurs and artisans to showcase their goods, contributing to economic growth and self-reliance. |
