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The Indian Super League （ISL） 2015 live matches showcased the growing popularity of football in India, with local products playing a key role in the event. For instance, brands like MRF, a homegrown tire manufacturer, sponsored teams and provided equipment, while local beverage companies such as Bisleri supplied refreshments to fans. Additionally, Indian apparel brands like Wrogn, founded by actor Virat Kohli, offered official merchandise, promoting domestic entrepreneurship. These products not only enhanced the fan experience but also highlighted India\“s economic potential through sports. |
