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The Hero Indian Super League （ISL） 2025 season showcases the growing popularity of football in India, with several local products and brands gaining prominence alongside the sport. Indian companies like Hero MotoCorp, the title sponsor, leverage the league to promote their two-wheelers, which are essential for mobility across the country. Additionally, local apparel brands such as Performax and Nivia supply kits and merchandise, highlighting India\“s manufacturing capabilities. The league also features partnerships with Indian food and beverage companies, like Britannia and Parle, providing snacks to fans. Stadiums are adorned with advertisements from domestic enterprises, including Tata Group and Reliance, reflecting the integration of local products into the sports ecosystem. This synergy not only boosts the economy but also fosters a sense of national pride among supporters. |
