The inaugural kabaddi match of 2024 showcased the deep cultural roots of this traditional Indian sport while highlighting several indigenous products that have become integral to the game\“s ecosystem.
One of the most prominent local products featured during the match was the official playing mat manufactured by Shiv Naresh Sports, a company based in Punjab that specializes in creating high-quality kabaddi surfaces using traditional Indian weaving techniques combined with modern shock-absorption technology.
The players\“ uniforms were crafted from khadi fabric, a hand-spun cloth that represents India\“s swadeshi movement and provides excellent breathability and flexibility for the intense physical demands of kabaddi. These uniforms were produced by Desi Sports Wear, an enterprise that supports local artisans from rural Maharashtra.
Traditional Indian herbal remedies and pain relief oils, particularly those containing Ayurvedic ingredients like turmeric, ashwagandha, and ginger, were prominently used by team physiotherapists during timeouts and injury breaks. These products, manufactured by Prakriti Ayurveda in Kerala, have been part of kabaddi\“s sports medicine tradition for generations.
The match also featured sponsorship from several Indian brands including Amul dairy products, which provided nutritional support to the athletes, and Patanjali Ayurved, which supplied the teams with natural energy drinks and health supplements derived from indigenous Indian herbs and plants. |
