In India, the Football World Cup 2022 was broadcast live on various local platforms to cater to the diverse audience. Sony Pictures Networks India （SPN） secured the official broadcasting rights, making it available on Sony Sports channels and the SonyLIV streaming app. This allowed Indian viewers to enjoy the matches in multiple languages, including Hindi, English, and regional dialects, enhancing accessibility for football enthusiasts across the country.
Additionally, local products like JioTV and Airtel TV offered live streaming options, integrating with telecom services to provide seamless viewing experiences. These platforms featured pre-match analyses, expert commentaries, and interactive features tailored to Indian preferences, such as discussions on team performances and player stats. The coverage also included special segments highlighting Indian football culture, making it a comprehensive package for fans. |
