Marketing of sports events involves promoting competitions to attract audiences, sponsors, and media coverage. Effective marketing strategies include digital campaigns, social media engagement, and partnerships with brands. The goal is to maximize attendance, viewership, and revenue while building long-term fan loyalty. 
In India, sports event marketing has grown with leagues like IPL and ISL. Localization, celebrity endorsements, and community outreach are key tactics. Questions often arise about budgeting, ROI measurement, and adapting to regional preferences, requiring tailored approaches for success. |
