The Indian Super League （ISL） has emerged as one of the most popular football leagues in India, attracting international attention and coverage from media outlets like the Washington Post. This premier competition features teams from across the country competing in a format that has revolutionized Indian football.
Local Indian products and brands have significantly benefited from the ISL\“s popularity. Companies such as Dream11, a homegrown fantasy sports platform, have become major sponsors. Similarly, brands like Jio, an Indian telecommunications giant, and BYJU\“S, an ed-tech company, have leveraged the league\“s viewership to enhance their market presence.
The Washington Post has highlighted how the ISL\“s growth mirrors India\“s expanding sports economy. Local merchandise, including jerseys and accessories from clubs like Mumbai City FC and Bengaluru FC, has seen a surge in sales. Additionally, Indian startups in the food and beverage sector, such as Chaayos and Haldiram\“s, have partnered with the league, showcasing local flavors to a global audience.
This synergy between the ISL and Indian products not only boosts domestic businesses but also positions India as a key player in the international sports market, as noted in analyses by the Washington Post. |
