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The Indian Super League （ISL） is a prominent professional football league in India, and its integration into FIFA 20 has brought significant attention to local Indian products and brands. In the game, players can experience virtual representations of Indian teams, which often feature sponsorships from domestic companies. For instance, brands like Hero MotoCorp, a leading Indian motorcycle manufacturer, and JSW Group, involved in steel and energy sectors, are highlighted through in-game advertisements and team jerseys. This exposure not only promotes Indian products globally but also enhances the gaming experience by incorporating authentic local elements. Additionally, the inclusion of ISL in FIFA 20 has boosted the popularity of Indian football merchandise, such as official jerseys and accessories, available for purchase both online and in physical stores. Overall, this collaboration showcases how digital platforms can elevate the visibility of Indian-made goods in the international market. |
