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The Indian Super League 2019-20 season showcased a range of local Indian products that gained popularity during the tournament. For instance, traditional Indian sports equipment like handmade footballs from local artisans were used in community events. Additionally, Indian-made jerseys and merchandise, featuring vibrant designs inspired by regional cultures, were sold to fans. Local food vendors offered authentic Indian snacks such as samosas and chai at stadiums, promoting indigenous culinary products. Moreover, the league partnered with Indian tech startups to develop mobile apps for ticketing and fan engagement, highlighting homegrown innovation in the digital space. These products not only enhanced the fan experience but also supported local economies and celebrated Indian craftsmanship. |
