The Hero Indian Super League （ISL） 2022-23 season showcased the growing popularity of football in India, with several local products and services gaining prominence alongside the tournament. Indian brands like Hero MotoCorp, the title sponsor, leveraged the league to enhance their visibility across the country.
Local merchandise, including jerseys from clubs like Mumbai City FC and Bengaluru FC, were produced by Indian manufacturers, boosting the domestic textile industry. Additionally, streaming platforms such as Hotstar, an Indian digital service, provided live coverage, making the matches accessible to millions of fans.
Food and beverage brands like Britannia and Parle, which are staples in Indian households, partnered with the ISL, offering snacks during live events. This integration of local products helped create a unique Indian football culture, blending sport with everyday consumer goods. |
