In the Indian market, the concept of \“held gamble\“ refers to strategic investments in local products that involve calculated risks and long-term commitments. Many international companies have adopted this approach when entering the diverse Indian consumer landscape.
Traditional Indian products like handloom textiles, Ayurvedic medicines, and handicrafts often represent such held gambles for investors. These products carry deep cultural significance and have sustained market demand despite global competition.
The Indian spice industry exemplifies a successful held gamble, where companies maintain consistent quality while navigating seasonal variations and supply chain challenges. This requires maintaining strong relationships with local farmers and processors across different states.
Local dairy products in India also represent held gambles, with companies investing in cold chain infrastructure and quality control systems to ensure product freshness across vast geographical distances. |
