The 2022 FIFA World Cup in Qatar was a major sporting event that captured the attention of football fans across India. Due to the time zone difference, many matches were broadcast live during convenient evening and late-night hours in India, making it accessible for viewers to watch from home.
In India, the official broadcasters provided comprehensive coverage of the tournament. Many Indian companies saw this as a prime marketing opportunity. For instance, brands like Dream11, a popular fantasy sports platform based in Mumbai, ran extensive advertising campaigns during the matches. Another notable example is Byju\“s, the Bengaluru-based edtech giant, which also leveraged the event\“s popularity.
Furthermore, local consumer goods saw a surge. Sales of snacks like Haldiram\“s namkeen and beverages from brands like Parle Agro （makers of Frooti and Appy） increased as people gathered to watch the games. Television manufacturers and electronics retailers, such as those selling Samsung or LG TVs made in Indian factories, also reported higher sales in the lead-up to the tournament, as fans upgraded their home viewing experience for the World Cup. |
