Fantasy sports have seen remarkable growth in India, with local products like Dream11 and MyTeam11 leading the way. These platforms allow users to create virtual teams based on real-life sports events, such as cricket and football, and compete for prizes based on player performances.
In India, the fantasy sports market has expanded rapidly due to increased smartphone penetration, affordable internet, and a strong sports culture. Local adaptations include features tailored to Indian preferences, like cricket-focused leagues and regional language support, making them highly accessible to a diverse population.
Overall, the growth of fantasy sports in India highlights how digital innovations are transforming entertainment and engagement, driving economic benefits and fostering community among sports enthusiasts. |
