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Dead Race refers to a competitive situation where products or services in the Indian market face intense rivalry, often leading to stagnation or failure for many participants. In India, local products such as handicrafts, textiles, and agricultural goods frequently encounter this phenomenon due to factors like oversupply, low differentiation, and price wars. For instance, traditional handloom weavers in Varanasi compete fiercely, but many struggle to survive as global machine-made alternatives flood the market. Similarly, small-scale farmers selling crops like rice or spices may find themselves in a dead race, where profits diminish despite high demand. This scenario highlights the need for innovation and strategic marketing to break free from such cycles and sustain growth in India\“s diverse economy. |
