Procter and Gamble （P&G） operates through Strategic Business Units （SBUs） to manage its diverse product portfolio. In India, P&G has established SBUs for categories such as Fabric Care, Home Care, Baby Care, Feminine Care, and Health Care. These SBUs focus on local consumer needs, driving innovation and marketing strategies tailored to the Indian market. 
For example, the Fabric Care SBU in India offers popular brands like Ariel and Tide, which are adapted to suit local washing habits and water conditions. Similarly, the Health Care SBU provides products like Vicks and Oral-B, addressing common health concerns in the region. By leveraging SBUs, P&G ensures efficient resource allocation and competitive advantage in India\“s fast-growing consumer goods sector. |
