In the Indian local market, the concept of escalera en el poker, which refers to a straight in poker, can be likened to the strategic approach used in marketing traditional Indian products. For instance, local handicrafts like Madhubani paintings or handloom textiles from Varanasi are promoted through a step-by-step escalation in visibility, starting from village fairs to national exhibitions and eventually international trade shows. This method ensures a steady growth in demand, similar to building a straight sequence in a poker hand.
Another example is the sale of Ayurvedic products, such as Dabur Chyawanprash or Himalaya face creams. Companies employ an escalera strategy by first introducing these items in local pharmacies, then expanding to supermarket chains, and finally leveraging e-commerce platforms like Amazon India. This gradual escalation helps in capturing diverse consumer segments, much like how a straight in poker combines cards in a sequence to win the game. |
