In India, horse racing betting has evolved with the rise of digital platforms that allow posting and sharing of bets online. These platforms cater to local enthusiasts by offering services in regional languages and accepting popular Indian payment methods like UPI and Paytm.
Key local products in this space include mobile apps developed by Indian companies, which provide live streaming of races from major Indian racecourses such as Mumbai\“s Mahalaxmi and Bangalore\“s Turf Club. These apps often feature tutorials in Hindi and other local languages to help new users understand betting rules.
Another notable local innovation is the integration with fantasy sports platforms, where users can create teams of jockeys and horses. This blend of traditional betting with fantasy gaming has gained significant popularity among Indian youth, making it a unique product in the market. |
