Amazon said on Wednesday it will invest more than USD 35 billion in India by 2030, sharply raising the scale of its ambitions in its key overseas market and pushing its total investments in the country to about USD 75 billion by the end of the decade.
The move highlights Amazon’s renewed focus on India even as competition intensifies and the company accelerates expansion across logistics, cloud computing and digital infrastructure.
The new investment plan marks a steep increase from a projection made in July, when the company said its total India investments would reach USD 26 billion by 2030. Amazon said the revised target reflects a sharper focus on business expansion and three strategic pillars, which are artificial intelligence (AI)-driven digitisation, export growth and job creation.
The US ecommerce giant has already invested nearly USD 40 billion in India since 2010 to build out logistics, payments, cloud and retail infrastructure. By 2030, it plans to create one million additional jobs, grow cumulative exports enabled through its platforms to USD 80 billion and extend AI-driven tools to 15 million small businesses and hundreds of millions of consumers.
“We are excited to continue being a catalyst for India’s growth, as we democratize access to AI for millions of Indians, create 1 million job opportunities, and quadruple cumulative ecommerce exports enabled to USD 80 billion by 2030. In 2030, Amazon businesses will support 3.8 million direct, indirect, induced and seasonal jobs," said Amit Agarwal, senior vice president, emerging markets, Amazon in the issued statement.
The company said these jobs will be driven by its business expansion and the scaling up of its fulfilment and delivery network, while also supporting parallel industries such as packaging, manufacturing and transportation services.
Quick commerce has emerged as a key new battleground, with platforms promising delivery within minutes and committing significant capital to build dense urban fulfilment networks. Amazon, a late entrant to the segment, has said it aims to operate 300 dark stores by the end of 2025.
Amazon entered India’s online retail market in 2013 and also operates Amazon Pay, Prime Video and Amazon Music in the country. It competes with Walmart-backed Flipkart and local rivals Meesho and Nykaa. As competition sharpens, companies are investing heavily to expand customer reach, strengthen back-end infrastructure and speed up deliveries.
Amazon’s cloud and AI push in India is already visible. In May 2023, the company announced plans to invest USD 12.7 billion by 2030 to expand data centre and cloud infrastructure in Telangana and Maharashtra. Earlier this year, Amazon committed additional funds to enhance its fulfilment operations and develop new tools and technologies.
In 2023, Amazon president and chief executive Andy Jassy met Prime Minister Narendra Modi, where the company announced an additional USD 15 billion investment across its India businesses.
Amazon’s Global Selling programme has completed 10 years in India, with cumulative exports through the platform surpassing USD 20 billion. To accelerate growth, Amazon has launched “Accelerate Exports”, a manufacturing-focused initiative aimed at connecting digital-first entrepreneurs with manufacturers and bringing traditional manufacturing clusters onto global e-commerce marketplaces. The company plans on-ground onboarding programmes in more than 10 manufacturing hubs |
