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The value chain of Procter & Gamble in India focuses on delivering high-quality consumer goods tailored to local needs. For example, P&G has developed products like Vicks Vaporub, which is widely used for cold relief in Indian households. The company sources raw materials locally and partners with Indian suppliers to ensure efficient production. Distribution channels include both urban retail stores and rural networks, making products accessible across diverse regions. P&G also invests in marketing campaigns that resonate with Indian cultural values, enhancing brand loyalty and market penetration. |
