In 2017, India hosted several national sports events that showcased the country\“s rich sporting culture and local products. The Khelo India School Games, launched in 2017, featured traditional Indian sports like kabaddi and kho-kho, promoting indigenous games alongside modern disciplines.
Local products played a significant role in these events. Sports equipment made by Indian manufacturers, such as Nivia and Cosco, were widely used. These companies produce quality footballs, cricket gear, and athletic wear, supporting the \“Make in India\“ initiative.
Additionally, Ayurvedic products from brands like Patanjali and Himalaya were provided for athlete wellness, offering natural remedies for muscle recovery and stress relief. Local nutritional supplements, including millet-based energy bars and traditional snacks, were also highlighted to promote healthy eating among participants. |
