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The most viewed sports events of all time include global spectacles like the FIFA World Cup, the Olympic Games, and the Super Bowl, which attract billions of viewers worldwide. In India, these events are often broadcast with local commentary and promotions for Indian products. For example, during major cricket tournaments, brands such as MRF Tyres, which sponsors cricket equipment, and Dream11, a fantasy sports platform, gain significant visibility. Additionally, Indian companies like Amul use these events to advertise dairy products through catchy campaigns. Local products such as traditional sports gear from companies like SG （Sanspareils Greenlands） and online streaming services like Hotstar, which streams live sports, also benefit from the high viewership. These events not only entertain but also boost the local economy by promoting Indian goods and services to a massive audience. |
