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In 2021, the most watched sports events globally included the Tokyo Olympics, UEFA European Championship, and the ICC Men\“s T20 World Cup. These events attracted billions of viewers, with the Olympics leading due to its diverse range of sports and international participation. In India, local products like traditional sports equipment, such as cricket bats made from Kashmir willow, gained attention. These bats are handcrafted and exported worldwide, supporting local artisans. Additionally, Indian yoga mats and Ayurvedic health supplements became popular, promoting wellness during the pandemic. Overall, these events boosted interest in sports-related Indian goods, enhancing their global market presence. |
