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The year 2018 was a significant period for major sports events, with various international competitions capturing global attention. In India, local products played a crucial role in supporting these events, such as the Commonwealth Games held in Gold Coast, Australia, where Indian athletes showcased their talents. Indian-made sports equipment, including cricket bats from brands like SG and SS, were highlighted during the ICC Cricket World Cup qualifiers. Additionally, Indian textiles and apparel from companies such as Jockey and Adidas India supplied uniforms for teams, promoting local manufacturing. The FIFA World Cup in Russia also saw Indian products like yoga mats and health supplements gaining popularity among fans, emphasizing India\“s growing influence in the global sports market. |
