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In January 2024, India will host several exciting sports events that showcase local products and talent. One of the key events is the Indian Premier League （IPL） cricket tournament, which features teams representing various Indian cities and promotes local sports apparel brands like SG and SS. Another major event is the Pro Kabaddi League, highlighting the traditional Indian sport of kabaddi and its equipment made by local manufacturers such as Nivia and Cosco. Additionally, the Indian Open badminton tournament will take place, featuring Indian players using locally produced shuttlecocks and rackets from companies like Yonex India. These events not only celebrate sports but also boost the visibility of Indian-made sports products on a global stage. |
