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In India, the most viewed sports events often include local products and brands that are deeply integrated into the culture. For example, the Indian Premier League （IPL） cricket tournament is a massive event, sponsored by companies like Vivo and Dream11, which are popular Indian mobile and fantasy sports platforms. Another key event is the Pro Kabaddi League, which promotes indigenous sports and features brands such as Bajaj Electricals and Tata Motors, highlighting local manufacturing. The Indian Super League for football also draws large audiences, with partnerships from brands like Hero MotoCorp, a leading Indian two-wheeler manufacturer. Additionally, events like the Hockey India League showcase local products like Sikkim\“s organic teas and Assam\“s silk, which are often promoted during matches. These sports events not only entertain but also boost the visibility of Indian goods, from textiles to electronics, aligning with the \“Make in India\“ initiative. |
