In India, the phrase \“ab ghodo ki race mein gadhe bhi\“ metaphorically describes how even ordinary products are now competing in markets traditionally dominated by premium brands. This trend is evident across various local industries.
Indian handicrafts like Madhubani paintings and Banarasi silk have gained international recognition, competing with global luxury brands. Similarly, local spices such as Kashmiri saffron and Tellicherry peppercorns are now exported worldwide, rivaling established international spice companies.
The food industry showcases this phenomenon through regional snacks like Mumbai\“s vada pav and Kolkata\“s kathi rolls, which compete with international fast-food chains. Traditional Ayurvedic products and herbal remedies are also gaining global market share against multinational pharmaceutical companies.
This competitive landscape demonstrates how quality Indian products are successfully entering and competing in global markets previously dominated by foreign brands. |
