The camera industry is shifting, and while the market stands fiercely competitive, Fujifilm India is charting a distinct, double-digit growth path.
From the massive internet craze surrounding the X100 VI to the expanding horizons of the creator economy and high-end medium-format systems, how is the brand outpacing the competition?
In this episode of BWTV Prime, we speak with Fujifilm India's Arun Babu, who is the Associate Director of Imaging Solutions Division.
We dive deep into:
The Fujifilm Approach: How they maintain a distinct identity in a market where many competitors offer similar hardware specs.
The maturing camera market: How the Indian camera market has matured over the years and how it stands compared to Western markets.
Product Portfolio Strategy: Expanding from the highly successful Instax ecosystem all the way up to high-end medium-format gear and cinema-centric setups.
Tackling the Competition: Their roadmap for expanding market share and building full-circle experimental spaces for creators in India.
Whether you're a casual creator, a street photographer, or a tech enthusiast tracking the imaging landscape, this conversation reveals what it takes to build a cult-favorite camera brand today.
Follow BWTV Prime and BW Businessworld for more videos. |
