Rusk Media, India’s Gen-Z/A first entertainment company, has raised ~Rs 103 crores across primary and secondary, in its Series B funding round. The round is led by IvyCap Ventures, with participation from LC Nueva, InfoEdge Ventures, Woori Venture Partners, and the Company’s Promoters & Family.
The fresh infusion of capital will fuel Rusk’s vision of building impactful IPs and new-age content formats in India, and their further expansion to the US, Europe and EMEA markets.
The company is known for its unique positioning at the intersection of storytelling, technology, and pop-culture—spanning original web series, unscripted formats, micro-dramas & live-events enabled by AI-workflows, cutting-edge data systems and production-tech.
Mayank Yadav, Co-founder and CEO of Rusk Media, commented, “We are humbled by IvyCap’s and our existing shareholders trust in our mission. We will continue to build an entertainment company that is driven to create sustainable value for our audience and partners for the coming decades.
This investment will help us build newer IPs, drive expansion of our existing formats to global audiences and grow our micro-dramas viewership on Alright TV app”
Vikram Gupta, Founder and Managing Partner at IvyCap Ventures, said, “Rusk Media has demonstrated remarkable innovation in building new-age entertainment for Gen-Z audiences. Their ability to combine India’s storytelling heritage with global-first execution makes them a category leader. We are delighted to partner with Rusk as they scale their IPs worldwide and lead the evolution of digital-first entertainment.” |
