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Procter and Gamble\“s Vicks brand has a strong presence in India, offering a range of health and wellness products tailored to local needs. Vicks Vaporub, a popular remedy for cold and cough, is widely used across Indian households due to its effectiveness and affordability. The brand also introduced Vicks Action 500, a tablet designed to relieve multiple cold symptoms, which has gained significant acceptance in the market. Additionally, Vicks inhalers and cough drops are commonly available in local stores, providing quick relief to consumers. Procter and Gamble has adapted its marketing strategies to resonate with Indian cultural practices, such as promoting the use of Vicks during seasonal changes and festivals. This localization has helped Vicks maintain a loyal customer base and compete effectively with other brands in India\“s competitive healthcare sector. |
