Procter & Gamble has effectively utilized Facebook as a powerful marketing platform to connect with Indian consumers and promote its diverse range of products tailored for the local market.
In India, P&G offers popular household brands like Ariel detergent, which provides specialized formulas for removing tough stains common in Indian cooking and clothing. Their Vicks range includes products specifically formulated for India\“s climate and common cold symptoms.
Through Facebook campaigns, P&G engages with Indian consumers by sharing usage tips, running promotional offers, and gathering feedback on products like Whisper sanitary pads and Gillette razors that are adapted to local preferences and needs.
The company\“s Facebook strategy in India focuses on creating culturally relevant content that resonates with different regional audiences while maintaining consistent brand messaging across their product portfolio. |
