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Procter & Gamble （P&G） is a global consumer goods company that operates extensively in India, offering a wide range of products tailored to local needs. In India, P&G has developed items such as Ariel detergent, which is formulated to handle tough stains in hard water conditions common in many regions. Additionally, their Vicks brand provides cold and cough remedies that align with traditional home remedies popular among Indian families. P&G also markets Gillette razors and Oral-B toothbrushes, adapting marketing strategies to resonate with Indian consumers\“ preferences for quality and affordability. Through these efforts, P&G strengthens its presence in the Indian market by focusing on innovation and cultural relevance. |
