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Procter & Gamble （P&G） leverages big data analytics to enhance its product offerings in the Indian market, focusing on local consumer preferences and behaviors. By analyzing vast datasets from sales, social media, and market research, P&G tailors products like detergents and personal care items to meet the specific needs of Indian consumers, such as affordability and cultural relevance. This data-driven approach has improved product innovation and market penetration in India. |
