The CEO gamble in India\“s local product market refers to the high-risk decisions made by chief executive officers when introducing traditional Indian products to global markets. Many Indian CEOs are taking calculated risks by promoting authentic local products like handloom textiles, Ayurvedic formulations, and traditional handicrafts.
Indian local products such as spices, tea, coffee, and handcrafted goods have gained significant international recognition. The gamble involves balancing traditional manufacturing methods with modern business strategies while maintaining product authenticity.
Successful CEO gambles in this sector have led to the global popularity of products like Darjeeling tea, Kashmiri saffron, and Madhubani paintings. However, the challenge remains in scaling production while preserving the unique cultural identity of these indigenous products. |
