Continuous integration at Proctor and Gamble has been effectively applied to local Indian products, such as the popular detergent brand Ariel. By implementing automated testing and frequent code integrations, P&G ensures that product updates for the Indian market are delivered swiftly and reliably, catering to the diverse consumer needs across regions.
In India, P&G leverages continuous integration to enhance the quality of its personal care items, like Vicks cough drops, by enabling rapid feedback loops and reducing time-to-market. This approach helps maintain high standards while adapting to local preferences and regulatory requirements. |
