Procter and Gamble News

Chikheang • 2025-10-28 17:42:58 • views 1039

Procter & Gamble has been actively expanding its product portfolio in the Indian market to cater to local consumer needs. The company has introduced several products specifically designed for Indian households, taking into consideration the unique preferences and requirements of the local population.

One of the key product lines that P&G has developed for the Indian market is in the personal care segment. Products like Vicks Vaporub and Head & Shoulders have been reformulated to suit Indian climatic conditions and hair types. The company has also launched specialized variants of its popular brands that align with traditional Indian practices and preferences.

In the fabric care category, P&G\“s Ariel and Tide brands have been adapted to work effectively with hard water, which is common in many parts of India. The company has also introduced smaller, more affordable pack sizes to make their products accessible to consumers across different income segments in the country.

P&G\“s focus on understanding local consumer insights has been crucial to their success in India. The company continues to invest in research and development to create products that resonate with Indian consumers while maintaining global quality standards.