In August 2025, India hosted several notable sports events that showcased local products and innovations. For instance, the Indian Premier League （IPL） cricket tournament featured teams using domestically manufactured cricket equipment, such as bats made from Kashmir willow wood and protective gear produced by Indian companies like SG and SS. These products are known for their durability and affordability, supporting local artisans and industries.
Additionally, the Pro Kabaddi League highlighted traditional Indian sportswear, including jerseys and shoes crafted from indigenous materials. Brands like Nivia and Cosco gained prominence by supplying high-quality, eco-friendly gear. The events also promoted Ayurvedic health supplements, used by athletes for natural energy and recovery, emphasizing India\“s rich heritage in wellness products. |
