Procter & Gamble operates an extensive distribution system in India that ensures its products reach consumers across the country\“s diverse markets. The company utilizes a multi-channel approach combining modern trade partners, traditional distributors, and direct-to-retail networks to serve both urban and rural areas.
In India, P&G distributes popular local products like Vicks cough drops, Gillette razors, and Whisper sanitary pads through a well-established network. The distribution strategy focuses on tiered cities, with dedicated teams managing relationships with local retailers and distributors to maintain product availability and visibility.
The company\“s distribution system in India incorporates advanced logistics and supply chain technologies to optimize inventory management and reduce delivery times. This enables P&G to efficiently serve millions of retail outlets while maintaining consistent product quality and freshness throughout the distribution process. |
