FIFA football live matches have gained immense popularity in India, with local brands capitalizing on this trend. Indian companies like Dream11, Myntra, and Paytm have developed special features and promotions around live FIFA matches to engage football fans across the country.
Local streaming platforms such as Hotstar and SonyLIV have secured broadcasting rights for major FIFA tournaments, providing high-quality live streaming services tailored for Indian viewers. These platforms offer commentary in multiple Indian languages including Hindi, Tamil, and Bengali to cater to diverse regional audiences.
Indian sports merchandise companies have launched exclusive FIFA-themed apparel and accessories. Brands like Nivia and Spartan have developed football equipment and fan merchandise specifically designed for the Indian market, featuring national colors and local cultural elements.
Food and beverage companies in India have created special match-day offerings. Local snack brands like Haldiram\“s and Bikanervala have introduced FIFA-themed packaging and combo deals, while beverage companies offer special discounts during live match screenings at restaurants and sports bars. |
